However, depending on your particular skill set and/or what it is you’re trying to accomplish with your videos, you may find that the above options are either too complicated or not packed with enough features. For Windows, that’s Windows Movie Maker, and for Macs, it’s iMovie. If you have a PC that’s running Microsoft Windows, or an iMac/Macbook, there’s a good chance you already have video editing software installed on your computer. And in order to do that, you’re going to need some video editing software.

Of course, even if you are completely sold on the idea of incorporating video into your business’s marketing program, there’s still the issue of actually creating the videos. Still not convinced? Here’s a SlideShare presentation with more stats that illustrate the importance of video. Not sure if video marketing is worth your time? Here’s an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don’t.

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